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A local jewelry designer entering the exciting next phase of her company growth by expanding beyond her wholesale business into a new retail store front and lifestyle boutique wanted a cost effective and engaging way to promote her store opening.
The designer’s blog had become the rewarding and popular aspect of her business over the years. The new website design provided four key catagories a dedicated place on the new homepage.
- Clean and simple design to enhance the impact of bold and stylized photography, while still providing brand personality.
- Reorganized shopping experience to allow for more photography, as well as expansion of product line breath and depth.
- Simplifed top navigation and tab menu for better customer user experience.
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