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For the second year of this event, designed to promote shoping local boutiques during the holiday season, we decided to expand the event to include both Black Friday and Small Business Saturday. Total of 176 shops and 90 Prizes With the growth from the previous year, hiring expections, and lessons learned, we recruited the experties of a PR Professional to focus on securing radio, TV and online media coverage of the event.
- Brand Update
- Informational participant meeting with social media lesson
- Website re-design and Programing
- Print Advertising and PR strategy
- Social Media Strategy and execution
- Guest Blog posting byparticipating shops and expert fashion writers.
- Printed materials (Promotional posters and maps)
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