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A local non profit needed a creative team to develop a new approach for the seventh year of their fundraising event, Power of the Purse. The non profit was looking for a way to expand upon their last 6 years of success, enhance their social media marketing strategy to better engage with a new and current audience, and continue to increase awareness of the event within the local community.
As the marketing and design team KEEL identified two key audiences to reach during this 8 month long project. These two audiences included a professional group of long time supporters of the non profit and a younger audience unaware or new to the organization. KEEL Creative focused on developing a compelling logo to build an identity for the event, traditional marketing objectives to maintain clear communication with the first target group, and devised a more engaging social media and digital approach to better reach the second audience. In addition to organizing a promotional Boutique Month with local stores prior to the big fund-raising night to reach a new audience, KEEL Creative also developed a dedicated website for the event and utilized social media and an email campaign to drive traffic to the site.
The ongoing creation of compelling content, mixed with multiple traditional and digital marketing tactics to drive traffic to the dedicated site resulted in record growth in both target audiences. Furthermore KEEL Creative helped Girls Inc. of NW Oregon have their most financially successful Power of the Purse event, raising $60,000 more than any other of previous years. The digital and social media marketing tactics and campaign also resulted in a drastic spike in both Facebook and Twitter engagement with the non profit.
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